Tandpasta display USPI 40
IODENT No 1 6 tubes tandpasta in doosje met originele groothandels verpakking
Uiterst zeldzaam. De laatste die we hebben !
Zie advertentie in Time van februari 1942
The Tested and Approved Seal was in use until 1941 and gained fame as perhaps the most important guide in consumer buying. The brand took a major step forward that year: Rather than Good Housekeeping merely approving products, the magazine decided to guarantee that if a product was not as advertised in the magazine, legitimate complaints would be taken care of by replacement of the product or refund of the purchase price to the consumer. This change added to the recognition and merchandising value of the original Seal of Approval.The Seal became the object of controversy initiated by several government agencies, which ultimately resulted in an action by the Federal Trade Commission against Good Housekeeping. The FTC was given certain powers to control advertising that appeared to violate the Food, Drug and Cosmetics Act and the Wheeler-Lea Act of 1938. In 1939 the FTC filed a complaint charging Good Housekeeping with misleading and deceptive acts and practices in the issuance of guarantees and Seals of Approval and the publication of advertising that contained grossly exaggerated and false claims. Hearings were held for almost two years, and in May 1941, the FTC issued an order directing Good Housekeeping to cease and desist from the use of seals declaring that its advertised products had been tested and approved. It declared that, while tests were made by Good Housekeeping, such tests were generally not sufficient to assure fulfillment of the claims made for such products. The FTC found that the magazine was publishing advertising containing deceptive statements about specific advertised products. A cease and desist order was signed by Hearst, and the words "Tested and Approved" were deleted and replaced with the words "Replacement or Refund of Money Guaranteed by Good Housekeeping."